4 Actionable Things To Do Before Finding An SEO Company

It is a fact that more and more people are starting to rely to search engines to search for stuff. In fact, 89 percent of people are searching for products and services online before ultimately making a decision. As such, businesses need to be online in order to be visible to potential customers and that is where Search Engine Optimization (SEO) comes in.

Here are 4 actionable things to do before finding an SEO company.

Realize that SEO is a long term commitment

True, SEO does bring the highest Returns on Investment (ROI) as compared to Pay-Per-Click advertising, social media Good or bad seomarketing, or even purchasing leads for an email marketing campaign, but businesses have to realize that it is a long-term commitment and will take considerable amounts of resources, both time and money. In most cases, paying by project will usually set you back by about $1,000 to $7,500, while paying by the hour usually costs around $76-$200, depending on the scope of work and the resume of the SEO. The usual timeframe to completion also takes about 6 months.

Ask feedback for SEO

The truth is, not every business is suited for an SEO campaign. Why? Because the need for online presence varies from business to business. Businesses that probably don’t need SEO are those that people don’t search for online or really small businesses that cannot handle additional customers due to lack of physical capital. On the other hand, some businesses need SEO badly. These are ones that offer products or services that people search for online or those that are looking to expand.

Know what separates the bad SEOs from the good ones

The boom of the dot com era paved way for a plethora of online advertising agencies, both good and bad. The lack of governing body, however, means that the rotten seeds are mixed with the good seeds. It is the business owners’ duty, therefore, to separate the bogus SEO Company from the legitimate one. Failure to do so will prove to be fatal to any business.

Business owners have a special weapon for such occasion: asking questions. Simple but meaty questions must be asked in order to really filter these agencies. Asking questions like “how do you build links and do you use any automated software?” or “how do you deal with Google penalties?” or even “why are your prices that way?” are sure fire ways to identify which companies really care about their client’s business and which ones only care about money.

Read a bit about SEO

Sometimes make-believe SEOs will talk in jargon to their prospects so they can’t ask any more questions. How can they ask if they don’t understand? This is the main reason why reading a bit about SEO is a must before consulting any SEO firm.white-hat-black-hat-seo

Basically business owners only need to watch out for the Black Hat SEO guys. What they do is spam the heck out of a website until it ranks on the first page of a search engine in as little as 3 weeks. It does sound good – quick rankings and all – but with black hat techniques, it will be a miracle if such website survives for a month. As one can see, these techniques are frowned upon by Google. A lot of black hatters still use it though which only proves further that they are shady marketers – trusting them is fatal to business. What’s more these services are often cheap to entice people into buying, so business owners need to watch out for these traps.

What people should do is to opt for White Hat SEO tactics. Some signs that an SEO firm uses White Hat SEO techniques are their use of content marketing to get links, use of creative ways to reach out to influencers, and finally, their non-usage of automated tools or if they do, it is very minimal and only use them to aid in efficiency.


These are some actionable tips that business owners need to keep in mind before contacting an SEO agency. These tips will enable people to distinguish between the bogus companies that are only out to get a quick buck from a legitimate SEO agency that truly cares about their clients’ businesses.

Get in touch with the Best SEO Company for affordable SEO services.

Why Social Work is Important in Building Stronger Communities?

For some people, social work is not like any typical career out there. In fact, it is a relentless source of optimism, which is essential in building stronger communities around the world. With the help of dedicated social workers, we can achieve our objectives in every community work. If you do not understand the importance of this effort yet, then you need to read this blog so that you will be enlightened. All you need to do is consider the pointers and even participate in your local area to help social workers spread hope and love.

People may struggle with their own problems, but nothing is more important than helping the community achieve its goals forSocial Work the betterment of the people. For mental health social workers, it is indeed a privilege to help others in dealing with their personal problems especially the more serious ones like family concerns.

However, becoming a full-time social worker is a difficult choice. This profession demands time and effort, so you can really offer people the kind of service they deserve. Also, this important decision needs passion to help others despite the hardships and tough concerns that they face.

What Does this Job Means

This job is common to developing countries wherein more people are suffering from great hunger and poverty. Promoting fair international relations and human rights is also common in this line of work while somewhat serving as hero to those in need. However, being involved in non-profit organizations and charities is also a great opportunity to offer what you have in terms of emotional and financial support; hence, social work is a rational progression, which requires commitment and skills to get what you need to do. Just like in the corporate world, establishing good relationship with customers is as important as connecting with the local community for more progressive work.

Although there is less money, prestige and even travel, the rewarding feeling is what actually makes it more worth it. At individual levels, we can see how it changes people, instead of implementing huge changes, through writing policy documents or campaigns. Through studies and research, we can make all these positive changes work. For instance, working with individuals who suffer from mental health problems requires skills and knowledge so that they can get their normal lives back again. It is not easy, but it is always satisfying to help other people.

People who want to work as social workers should undergo academic completion and training to prepare them in the challenging work of community development. It may be simple to discuss mindfulness, but spending our whole time to write notes regarding our earlier visits and prepping up for the future is crucial.

Also, connecting with other people is important if you are part of a social work institution just how essential building a good relationship with customers when it comes to business.

Connecting People despite the Differences

Social work involves questioning ourselves and reflecting on the work we do, our value, and our life. This is not an ordinary career, but is a lifestyle to live on. If you can inspire others, then it will be easier for you to connect and help them rise above building stronger communitieslife’s challenges. Optimism is one key factor to consider. Without hope, we cannot see the value of trying until we succeed in what we want; hence, spreading optimism within the local community can help create better lives.

Just like social workers, business owners also know how essential it is to build good relationship with customers. They use technological advancements nowadays to build solid relationships with their audience. Some even use the power of the internet, the social media and search engine optimization (SEO) to establish such kind of relationship.

In other words, the internet is an excellent medium to bring people together despite their differences. If you use SEO for your social work campaigns or for your business, then you’ll most likely be able to connect better to your audience.


Ethics and Social Work

On this site, you will know that reputation management is crucial to the success of any business and making sure you are always on top of it will go a long way when it comes to ensuring that you maintain a positive reputation. This is one reason why every company should always adhere to its ethical standards. They have a social responsibility to the public too, and once that is jeopardized, it will be difficult to redeem your company.

EthicsSocial work is the kind of work carried out by highly trained professionals, which basically involves helping individuals or groups alleviate certain social conditions. Their main goal is to improve the society or the person’s living condition. Social workers are a people person. They have exceptional interpersonal skills. Some of them are even better than a therapist or psychologist, and they do their best to help the public. However, there may be times when a social worker fails to carry out the job that he is supposed to do. When this happens, he gets bad publicity. The organization gets a bad reputation, and the social workers working for them get affected. The people may not trust him ever again.

It is sometimes inevitable in a social worker’s life to be engaged in ethics- related issues. One example is choosing confidentiality or disclosing important info to someone else to protect another party from harm. This can happen in a social work setting. How does a social worker deal when these kinds of events happen?

Here are some things a social worker can do:

Apologize. Saying sorry is the first thing you should do when you make a mistake, and make sure the other party feels that you are genuinely sorry for making a mistake. In a social work setting, the social worker who made the mistake should let the other party know that he does not really have any bad intention for committing the mistake. He may explain his side, after all, there are always two sides to every story. Let the other party know what really happened and why you chose to commit the mistake in the first place, then promise that you will not be committing the same mistake.

Review the Code of Ethics. The Code of Ethics summarizes the values and mission-vision of the job. Take the time to re-read this manual. A social worker needs to be aware of all that is acceptable and not acceptable. The job involves working with different types of people who may have serious or life-threatening problems – problems that may be sensitive. It is essential for the social worker to be completely aware of what is going to happen should he fail to carry out the task that he is supposed to do.

social workThere may be exceptions especially when it comes to saving other people’s lives, but he should always consult a superior should he plan to violate the rules. So, if you have questions about the rules and regulations in a social work setting, make sure to address that to the person in charge. For sure they will be willing to rectify the situation.

Keep doing your best. It is not easy to be a social worker. You will be dealing with highly sensitive issues that can really stress you out. It may burn you out if you can’t effectively manage the stress it will give you. The person’s problem is the social worker’s problem too, so do your job and be always honest and sincere. If you think you can’t carry out the task, make sure you let other people know. It wouldn’t hurt to ask help from other social workers. After all, it is their job to help others who are in need of advice or guidance.

Sometimes, the best intentions are not enough especially in a social work setting. When this happens, stay honest. You can’t really force anyone to believe that your intentions are good. Some people just wouldn’t believe you. Do not force them to believe you. That really is up to them, but that does not mean you should stop being a social worker. Social work is a noble profession. If this is really your calling, don’t let anyone stop you from helping other people improve their lives.